A conversation with Florian Mitzscherlich, Managing Director, Kensington Properties Mallorca
Mallorca has long attracted buyers from across Europe and beyond — drawn by the climate, the lifestyle, and an island that somehow manages to feel both international and deeply rooted. But for those approaching the market from abroad, the process of buying property here can hold surprises that no amount of online research fully prepares you for.
Florian Mitzscherlich has spent the past seven years building Kensington Properties’ presence across five offices in central Mallorca and the Southwest. Originally from Bielefeld, Germany, his background is in business restructuring and team development. In a recent episode of Behind the Sale Mallorca, produced by Franke & de la Fuente, he sat down with Peter Franke to talk candidly about the market, the profession, and what buyers should really expect.
Advisors, Not Sellers
One of the first things Mitzscherlich addresses is terminology — and it signals a broader philosophy.
“I even tried to avoid the word agent. For me, we are advisors, so we’re giving advice. We’re not even sellers because we do not own anything. The vendor is the one who’s selling and the buyer is the one who’s buying. We are in the middle, same as you, teaming up once we’re on the case with lawyers and experts, and we’re giving advice. This is, I think, very, very important.”
— Florian Mitzscherlich, Kensington Properties
This philosophy plays out in practice through what Kensington calls a strong pre-sales process — one that applies equally to vendors and buyers. On the vendor side, that means honest pricing advice from the outset:
“Usually, when somebody comes to the market, usually it’s overpriced. Because why not give it a shot to sell it maybe even at a higher price? Because there’s always an emotional part. And how do you value emotions?” — Florian Mitzscherlich, Kensington Properties
On the buyer side, it means laying out the full picture — not just the appeal:
“We’re always clear, we’re always straightforward, and we even give him advice — what is good about this property, maybe what is not so good. Pros and cons. To be very straight.” — Florian Mitzscherlich, Kensington Properties
And it does not stop at the notary. “We do not stop after, let’s say, the notary is done. We have after-sales service as well. We keep in touch with the new owners. We provide them full access to our network — someone to take care of your garden, maybe you want to renovate. We have this mentality of being a one-stop shop and being a full-service provider. Because imagine yourself being new to this island. You have nothing.” — Florian Mitzscherlich, Kensington Properties
The Information Gap
For international buyers — particularly those from Germany, Scandinavia, or North America — one of the most notable differences in the Spanish market is the availability of legal and technical information about properties.
“In comparison to most other Western countries, the lack of information about the products themselves — meaning the information of the legal situation of the properties — which comes as a surprise to many buyers, especially from the north, from Germany, from Scandinavia, but America as well, where they are very, very highly established legal guidelines on what is the required information. If you want to sell a property, you must provide this information at a very early stage to anyone interested. Failing to do so would be a breach of these regulations.”
— Florian Mitzscherlich, Kensington Properties
Spain has legal obligations under its housing law, but as Mitzscherlich puts it: “Regulations is one thing, traditions, something else. We have maybe a tradition of keeping things to yourself from a vendor point of view and not maybe sharing too much.” — Florian Mitzscherlich, Kensington Properties
Kensington’s response is to conduct a pre-due diligence during the listing process. “We actually know what we’re offering to our clients. Because one thing that is very crucial — once you found the right property for a client and the client is ready and well-prepared and has thought of financing and all these things upfront — then we want to be fast. We don’t want to lose time. This is why we need to be prepared, even to know what product we are offering.” — Florian Mitzscherlich, Kensington Properties
Peter Franke, who handles the legal side through Franke & de la Fuente, added that surprises in due diligence are common — often because vendors themselves are unaware of issues: “Maybe it’s an inherited property, maybe they bought it 25 years ago, maybe something happened throughout the years, maybe they were buying with an advisor that wasn’t too meticulous in his job and didn’t actually find out everything.” — Peter Franke, Franke & de la Fuente
Pricing and the Educated Buyer
The market in 2025 and into 2026 is, in Mitzscherlich’s assessment, more balanced than it has been in recent years. Buyers are better informed — and more price-sensitive as a result.
“We have more qualified buyers. They care more about what they are buying. They are better informed than it used to be a couple of years ago, so they’re not buying whatever. They have a clear view on the market themselves because information is more accessible and more available nowadays, especially with AI and all the possibilities that you’re having now.”
— Florian Mitzscherlich, Kensington Properties
But digital information has its limits — particularly in a market where location nuance is everything:
“Micro-location is absolutely crucial. Sometimes this is why AI and all the information that we are having now to value property is not always very precise. Even within one street, you can have huge differences in terms of sun orientation, view, noise, and all this. We go even further — because what AI is not able to do is to value the quality and the condition of the property, which is very, very important. It starts just with the substance of the property. Then you have all the technical installations and everything. There is more than just data, more than just a street.”
— Florian Mitzscherlich, Kensington Properties
On the long-term price trajectory, he is clear: “If you check the last decades — and this is something very important for people who are interested in the island — the market is very healthy and very stable. Of course, we have ups and downs, but prices remain going up over the past decades. I don’t see any major correction here.” — Florian Mitzscherlich, Kensington Properties
Who Is Buying — and Why
The profile of buyers is shifting. While the majority still purchase a second home rather than relocating full-time, Mitzscherlich sees a growing number of families making Mallorca their primary base.
“The trend is more going really to relocate, especially in terms of Mallorca, because it’s just a very accessible location, well-located in Europe. More and more families and clients are really moving here with the whole family. We have a great infrastructure with all the flight connections. We have an amazing educational system with international schools. You can have it all if you want. It’s an amazing place for families that want to have their kids grow up in an international environment.”
— Florian Mitzscherlich, Kensington Properties
For those who do not relocate formally, he draws a clear distinction: “It’s not a vacational home, it’s a second home. I have many, many clients — they didn’t move here legally or tax-wise, but they have their second home here, and maybe I don’t see them for two months, and then they’re here for one month.” — Florian Mitzscherlich, Kensington Properties
He also points to a shift in the seasons: “The summers are getting hotter here on Mallorca, maybe too hot. But this makes even the off-season more attractive on Mallorca, which is amazing.” — Florian Mitzscherlich, Kensington Properties
The Long-Term View
On where the market is headed over the next decade, Mitzscherlich points to quality as the defining direction of travel:
“I see definitely more quality — let’s say less cheap tourism that we all know started decades ago. What I see for Mallorca is even more international community growing here on the island, but still being, of course, connected to the local roots, to the Mallorcan culture, which is very, very important because this is what makes the island so interesting.”
— Florian Mitzscherlich, Kensington Properties
The arrival of tech companies, a strengthening university, and an expanding range of quality employment are all part of the picture. So is safety — a factor that international buyers increasingly weigh seriously. “Mallorca is really, compared to other situations, very, very safe. If you compare it to other hotspots in Europe.” — Florian Mitzscherlich, Kensington Properties
The ultimate challenge, in his view, is balance: “Finding that balance — at least here in Palma — with the availability of the products and the development of the island itself in a balanced way.” — Florian Mitzscherlich, Kensington Properties
This article is based on an interview recorded for Behind the Sale Mallorca, a podcast series produced by Franke & de la Fuente. Franke & de la Fuente is a law firm specialising in real estate transactions in Mallorca and the Costa del Sol.
